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Xiang-Wei Xia

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Review Open access Sep 2026

Emotion analysis and management improvement of hotel user online reviews based on BERT-RF and PLS-SEM integration

Online reviews have become a core factor affecting hotel booking decisions and brand reputation. Existing research mostly focuses on emotion analysis techniques, but lacks guidance on the implementation of management strategies, and traditional single text analysis has limitations. Therefore, to accurately locate hotel...

Xiang-Wei Xia, Chao Qu, Yi Qu · 0 citations

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