A Comparative Study of Crisis Communication Discourse Between Chinese and American Companies under the Tariff War—A Case Study of Apple and Huawei
Against the deepening process of globalization, the United States launched global tariff wars and intensified its suppression of China’s development. Trade disputes and tariff frictions between the two sides persisted from 2018 to 2025. Under such circumstance, policy-driven external crises have become a key research c...