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Xiao-Hong Zhu

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Open access Oct 2026

Psychological mechanisms linking perceived value of traditional music to cultural identity and communication effects in the digital survival of intangible cultural heritage: a cross-cultural comparative study

The digital circulation of intangible cultural heritage music reshapes how audiences perceive, identify with, and propagate traditional artistic forms across cultural boundaries. This study integrates perceived value theory, social identity theory, and the elaboration likelihood model to construct a psychological mecha...

Ting-Ting Kuai, Xiao-Hong Zhu, Wei Xu · 0 citations

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