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Xiaolin Li

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Aug 2026

Self-driven or human-assisted? The impact of chatbot service recovery on consumer purchase intentions

This study aims to investigate the interaction effect between service recovery providers (AI chatbot vs human) and recovery strategies (psychological vs tangible) on consumers’ purchase intentions in the context of chatbot minor service failures. The research further seeks to provide companies with insights to enha...

Shili Chen, Yi-Min Zhu, Xiaolin Li · 0 citations

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