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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Xin Chen

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Open access Oct 2026

Traditional Web Advertising Characteristics and Social Media Influencer-Specific Characteristics: A Mediation–Moderation of Perceived Advertising Value and Product Involvement

This study investigates how traditional web advertising dimensions and social media influencer attributes drive purchase intention on short-form video platforms, specifically Douyin. Grounded in the Stimulus–Organism–Response (SOR) framework and Elaboration Likelihood Model (ELM), the research examines the direct and m...

Wei-Zhe Gong, S. Gopinathan, Xin Chen · 0 citations

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