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Sep 2026

Assortment Optimization in the Presence of Context Effects

Problem definition. We study choice modeling and assortment optimization under context effects, where an item’s perceived attractiveness depends on the other items displayed alongside it. Methodology. We study the Contextual Multinomial Logit (CMNL) model, in which each item’s utility adjusts linearly with the presence...

Reza Yousefi Maragheh, Shuai Li, Tian-Cheng Zhao et al. · 0 citations

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