Author

Xinzhe Chu

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#artificial intelligence Jun 2026

Incumbent Advantage: Brand Bias and Cognitive Manipulation Dynamics in LLM Recommendation Systems

The results suggest that generative engine optimization (GEO) should be studied not only as a security risk, but also as an emerging marketing practice that shapes market competition.

Xinzhe Chu, Yupeng Hou · arXiv.org · 5 citations · ⚡1