The Trust Economy of E-commerce: A Strategic Analysis of the Role of Digital Verification Mechanisms and User Reviews in Shaping Purchasing Decisions and Enhancing Competitive Advantage
The aim of this study is to examine the influence of the trust economy in e-commerce in regard to how the verification of the online transaction using technology, as well as user reviews, affect purchase decisions and increase consumer trust in the Iraqi environment. In the present research, a descriptive-analytical me...