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Review Open access Sep 2026

The Trust Economy of E-commerce: A Strategic Analysis of the Role of Digital Verification Mechanisms and User Reviews in Shaping Purchasing Decisions and Enhancing Competitive Advantage

The aim of this study is to examine the influence of the trust economy in e-commerce in regard to how the verification of the online transaction using technology, as well as user reviews, affect purchase decisions and increase consumer trust in the Iraqi environment. In the present research, a descriptive-analytical me...

Y. Atiyah · 0 citations
Open access Sep 2026

Transformation Toward Hybrid Models in E-Commerce: A Study of the Integration of Digital and Physical Channels and Its Impact on Financial Performance Efficiency and Institutional Sustainability

This study aimed to analyze the impact of the transformation toward hybrid models in e-commerce on the integration of digital and physical channels and its reflection on financial performance efficiency and institutional sustainability within Iraqi institutions amid the rapid developments in the digital economy and con...

Y. Atiyah · 0 citations

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