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Author

Y. Tsizhma

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Open access Sep 2026

STRATEGIC MOTIVATIONAL ARCHITECTURE: FROM UNIVERSAL INCENTIVES TO PERSONALISED MANAGERIAL DECISIONS

The article advances the theoretical and methodological foundations of strategic management of individualised employee motivation and proposes the concept of strategic motivational architecture. The study responds to the declining effectiveness of uniform incentive systems under digital transformation, hybrid employmen...

Nadia Pylypiv, Y. Tsizhma, O. Tsizhma · 0 citations

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