The rapid development of digital platforms has transformed new media marketing
from an auxiliary promotional channel into an increasingly integrated component of e-commerce.
Short-form video, live-streaming commerce, social commerce, influencer marketing, visual
storytelling, and data-driven personalization have expand...
Y. Wang, A. Kozhakhmetova· Eurasian Journal of Entrepre...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.