Skip to content

Author

Ya-Ting Wang

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Oct 2026

Impact of SMA on Consumer Attitudes, Engagement, and Purchase Intentions: A Systematic Theory-Oriented Literature Review

This systematic theory-oriented literature review synthesizes research on the relationships between social media advertising (SMA) and consumer attitudes, engagement, and purchase intentions. The review analyzes 582 journal articles, with particular attention to the theoretical frameworks and pathways used to explain c...

Ya-Ting Wang, L. Mohammadi · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.