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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Yahia Abed Zakaria

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Review Open access 2026

DIGITAL MARKETING SKILLS AND GRADUATE EMPLOYABILITY: HOW WELL DO UNIVERSITY COURSES ALIGN WITH THE LABOUR MARKET IN ALGERIA?

Digital transformation is reshaping the skills required in marketing roles, heightening the risk of a mismatch between the skills developed through university education and those sought by the labour market. This study analyses the alignment between university-level marketing education and the requirements of digital m...

Chibani Bahi Amar Nazim Abdelmalek, Yahia Abed Zakaria · 0 citations

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