Yan-Wu Yang

GraphLLM4CTR: Large Language Model-Enhanced Graph Neural Networks for Click-through Rate Prediction in Recommender Systems

Click-through rate (CTR) prediction is a crucial task to estimate the probability that users will click on items in online platforms. Recently, researchers have incorporated semantics derived from large language models (LLMs) into representations of users and items in graph neural networks (GNNs) framework to facilitat...