Author

Yang Cai

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Preprint Sep 2026

Two-sided Market Design Meets Autobidding

Autobidding has become a dominant paradigm in online advertising by enabling advertisers to set high-level goals while algorithms handle real-time bid optimization. A prominent example is the Return-on-Spend (RoS) value maximizer, which maximizes total value subject to an aggregate value-per-spend constraint. While mos...

Yang Cai, Christopher Liaw, Aranyak Mehta et al. · 0 citations