Author

Yayi Liu

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Open access Aug 2026

AI-assisted Decision-making and Consumers' Trust in AI Recommendations

Analysis of consumers' trust in AI-generated recommendations under conditions of AI-assisted decision-making shows that emotional trust may be a mediator in the intention to delegate decision-making to AI agents and proposes strategies to build more transparent and trustworthy AI recommendation systems that can improve the user experience.

Yayi Liu · Frontiers in Humanities and... · 0 citations