Review
Open access
Aug 2026
Commercialisation Path and Governance of Trust-Based Social E-Commerce Platforms: A Case Study of Xiaohongshu
It is suggested that Xiaohongshu should not only pursue short-term commercial growth but achieve long-term development by maintaining authentic content and protecting user trust by maintaining authentic content and protecting user trust.
Ying Liu
· Advances in Economics, Manag... · 0 citations