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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Yue Cheng

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2 papers indexed here

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Open access Oct 2026

When AI Moves to the Forefront of Creativity: How Transparent Disclosure Shapes Consumer Acceptance Through Legitimacy Judgments

Generative artificial intelligence is increasingly used in brand content production, yet disclosing AI involvement can reduce consumer evaluations of creative work. Existing explanations primarily emphasize ability and reliability judgments, offering only a partial account of negative responses to AI‐related creato...

Dong Lv, Rui Sun, Xu-Xin Jiang et al. · 0 citations
Sep 2026

Role Framing and Trust in Medical AI: Evidence from a Scenario Experiment and EEG.

Overall, role cues appear to shape nonexclusive competence-oriented and relationship-oriented evaluations, and role design should support calibrated reliance through capability boundaries, communication of uncertainty, risk-based warnings, and appropriate escalation, rather than simply maximizing trust.

Dong Lv, Rui Sun, Xu-Xin Jiang et al. · 0 citations

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