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Yue-Ling Yang

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Review Open access Oct 2026

Perceived Value and Organic Food Purchase Intention for Sustainable Agricultural Development: An Extended Theory of Planned Behavior in Shandong, China

Understanding consumer demand for organic food is important for the development of sustainable agricultural markets and the broader transition toward more sustainable food systems. This study examines how health, safety, environmental, social, and hedonic values, together with subjective product knowledge, are associat...

Yue-Ling Yang, Shu Wang, Qiang Wang et al. · 0 citations

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