Author

Yuhan Fu

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Jul 2026

PILA: Plug-and-Play Insertion for LLM-native Advertising

Experiments across diverse upstream models show that PILA consistently improves ad effectiveness while preserving response quality, highlighting its promise as a practical solution for LLM-native advertising.

Zhaowei Zhang, Yuhan Fu, Yihang Zhang et al. · arXiv.org · 3 citations