Author

Yulianah Yulianah

3 papers indexed here

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Open access Oct 2026

A Phenomenological Analysis of FOMO, Impulsive Buying, and Personal Financial Management among Generation Z in Surabaya

Purpose: This study explores how Generation Z in Surabaya experiences fear of missing out (FOMO) and impulsive buying and how these experiences shape personal financial management. Research Methodology: A qualitative phenomenological design was used. Informants were purposively selected from Generation Z residents of S...

G. Goeyardi, Agus Sukoco, Yulianah Yulianah · Advances in Economics &... · 0 citations

#artificial intelligence Open access Sep 2026

Analysis Capability Dynamics of E-Commerce MSMEs in Adopting Generative AI Technology for Content Strategy Efficiency Creative

The findings show that detecting capability develops organically through a bottom-up process, with creative staff acting as information gatekeepers, and transforming capability emerges by restructuring conventional workflows into a human–AI hybrid model, in which AI generates ideas and drafts, while creative staff perf...

Anthonius S. Hutabarat, Dewi Tamara, Irawan R. D. Budianto et al. · Advances in Human Resource M... · 0 citations

Open access Jul 2026

Representation of Bank Emok's Identity and Social Capital in Urban Communities in West Java, Indonesia

Purpose: This study examines how identity representation and social capital mechanisms operate within Bank Emok practices among urban communities in West Java. Research Method: A descriptive qualitative approach was employed. Data were collected through participant observation during weekly Bank Emok meetings and in-de...

Aiman Fawwaz Syaukah, Yulianah Yulianah, Annisa Karuniawati et al. · Advances in Community Servic... · 0 citations