EFFECT OF GREEN FINANCING INTENSITY ON FIRM VALUE IN BANKING: THE MEDIATING ROLE OF OPERATIONAL COST EFFICIENCY
This study aims to analyze the effect of Green Banking on firm value, with operational efficiency (BOPO) as a mediating variable in banking companies listed on the Indonesia Stock Exchange during the 2021–2025 period. Firm value is measured using Price to Book Value (PBV), Green Banking is proxied by the Green Financin...