Skip to content

Author

Yun-Chao Sun

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Oct 2026

Sustainable Destination Management as a Marketing Strategy: The Roles of Destination Image and Perceived Value in Destination Loyalty

As tourism destinations face increasing competition, destination managers must not only pursue sustainable development but also translate sustainability-oriented practices into effective marketing strategies and favorable market outcomes. Drawing on strategic marketing, destination management, destination image, percei...

Yun-Chao Sun · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.