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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Zairil Hakim

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Open access Jul 2026

Assessing The Effectiveness of Tiktok-Based Digital Marketing Communication: A Social Media Analytics Study of Consumer Engagement

The findings reveal that TikTok marketing communication effectiveness emerges from the interaction between algorithmic visibility, authentic storytelling, influencer credibility, and participatory audience engagement rather than from isolated promotional activities.

A. Prayuda, Ahmad Syuheri, Suroso et al. · 0 citations

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