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Review Open access Aug 2026

How Labubu's Story and Image Make It Feel 'Alive'? Exploring Consumers' Emotions through Animistic Psychology

This study aims to explore the unique elements in the imagery and story design of Labubu, a popular blind box character, and how these elements evoke emotional resonance in consumers through the lens of animistic psychology. The research employs a comprehensive approach, utilizing a questionnaire survey (n = 100) to in...

Zehan Zou · 0 citations

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