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Zhao-Yang Song

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Oct 2026

The Impact of AI-Generated Content on Trust and Authenticity in Social Media Communication: A Study of Three Australian Case Studies

The findings suggest that generative AI has reshaped social media communication by improving efficiency and personalization while disrupting authenticity assessment, and sustainable AI integration requires stronger governance, platform transparency, and human oversight to maintain communication credibility.

Zhao-Yang Song · 0 citations

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