Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Zhuang Tian

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

How TikTok Food Influencers Shape Young Consumers’ Purchase Intentions: The Mediating Roles of Credibility and Parasocial Interaction

Social media influencers have become increasingly important in digital marketing through interactive and personalised content. This study investigates how TikTok food influencers’ attributes influence young consumers’ purchase intentions through the mediating roles of credibility and parasocial interaction (PSI). Drawi...

Zhuang Tian, W. Abas, A. A. Ghazali et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.