Zhuo-Li Luo

The AI Disclosure Paradox: How Disclosing AI-Generated Marketing Content Shapes Consumer Trust and Decision-Making—An Integrative Review with a Focus on Chinese Consumers

The use of artificial intelligence (AI) in the creation of social media posts, product descriptions, brand copy, and advertising images is growing. Businesses and regulators must determine how AI-generated marketing should be acknowledged as it becomes more commonplace. Existing evidence does not support a simple concl...