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Zi-Gong Cai

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Open access Oct 2026

Planting subsidies or brand building? Policy thresholds and goal conflict in agribusiness-led contract farming

Under yield uncertainty and agribusiness-led contract farming, government intervention is important for sustaining agricultural production and supporting farmer profit. Yet production-side planting subsidies and demand-side brand-building policies operate through different mechanisms, leaving their relative advanta...

Li-Dong Chen, Zi-Gong Cai · 0 citations

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