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Zi-Qiang Li

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Open access Aug 2026

How Agricultural Cultural Heritage Tourism Promotes Cultural Learning for Sustainable Heritage Development: The Mediating Role of Cultural Identity and the Moderating Role of Income

Whether agricultural cultural heritage (ACH) tourism supports sustainable heritage development depends partly on whether visits sustain the communication and internalization of heritage knowledge rather than merely produce favorable consumption evaluations. Drawing on experience economy theory, social identity theory,...

Zi-Qiang Li, Weijiao Ye, Ci-Wen Zheng · 0 citations

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