Ziad Chaibeddra

Building a Communication Strategy in Light of the Entrepreneurial Mindset of Algerian Scale-Up Startups: Yassir Digital Services Company as a Model

This field study explores the methodological and practical elements of building an effective communication strategy based on the entrepreneurial vision of Algerian startup founders and managers. This falls under the concept of entrepreneurial communication, defined as the entrepreneur’s ability to compellingly formulat...