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Author

Zikri Fachrul Nurhadi

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Review Open access Sep 2026

Digital Marketing Communication Strategy of Instagram@Tekun.id In Increasing Brand Awareness

The purpose of this study is to explain the implementation of digital marketing communication strategies carried out by Tekun by utilizing the @tekun.id Instagram account through the AISAS (Attention, Interest, Search, Action, and Share) model. The research method employs a descriptive qualitative approach, utilizing d...

Zikri Fachrul Nurhadi, Chotijah Fanaqi, Novie Susanti Suseno et al. · 0 citations

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