Book
Open access
Aug 2026
Scalable and Traceable Joint Uplift Modeling for Multi-Lever Online Marketing
A joint monotonic encoding layer is designed, which extends isotonic encoding to a joint space through linear interpolation and vector outer products, which allows the model to capture joint effects while ensuring strict joint monotonicity, aligning its output with economic common sense.
Zhe Wang, Rui Wang, Ziyu Guan et al.
· Proceedings of the 32nd ACM... · 0 citations