Author

Zoel Hutabarat

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Review Open access Sep 2026

Market orientation, entrepreneurial orientation, and marketing capabilities: Their role in business sustainability and corporate reputation in SMEs

Business sustainability and corporate reputation are crucial factors in facing today's business competition. This study aims to investigate the role of market orientation (MO), entrepreneurial orientation (EO), and marketing capability (MC) in maintaining business sustainability (BS) and enhancing corporate reputation...

Zalfa Salsabila, A. Fauzan, Zoel Hutabarat · International Journal of Man... · 0 citations

Review Open access Aug 2026

Navigating technology integration for workforce optimization in healthcare settings: A systematic review of strategies, barriers, and outcomes from middle-income countries

Evaluating the impact of healthcare technology integration on workforce-related outcomes in middle-income countries and assessing evidence certainty using the Grading of Recommendations Assessment, Development and Evaluation (GRADE) framework concluded that implementation success appears highly dependent on infrastruct...

Rachmannisa SA. Syifa, Muh Akram, Zoel Hutabarat · Narra X · 0 citations