Administrative Management and Business Performance in Mass Consumer Goods Distributors: Evidence from a Systematic Literature Review (2021–2025)

Abstract

Mass consumer distribution organizations play a strategic role in socioeconomic development, but they face strong structural challenges that limit their growth, competitiveness, sustainability, and innovation. The objective was to systematically identify studies on the influence of administrative management on the development of these organizations between 2021 and 2025, which includes the collection, analysis, and synthesis of documents. The method was descriptive and applied through a systematic PRISMA review, analyzing 85 articles from the Scopus, ScienceDirect, and SciELO databases. The results reveal that managerial competencies, organizational knowledge, management practices, digitalization, and innovation are decisive for organizational performance, sustainability, and innovation. The study demonstrated that digitalization is a critical enabler, but its benefit is only realized when there is administrative maturity, measurement systems, and an organizational learning culture. It is concluded that strategic marketing management plays an integral and strategic role in the business development of distributors, by articulating human, digital, financial, and cultural aspects, which is fundamental to strengthening the competitiveness of these organizations.