TL;DR
The findings indicate that students are already using Gen AI across multiple stages of the design project learning process, extending beyond core design activities, such as generating and visualising ideas, to include project preparation, such as interpreting project briefs, and the communication of outcomes.
A ten-step teaching framework for AI-supported creative interactive content design is proposed, aimed at fostering pedagogical innovation while preserving critical thinking, creativity, and student authorship.
The integration of generative AI (GenAI) into professional practice presents a significant challenge for higher education: how to prepare graduates to work effectively alongside AI with critical judgement, ethical awareness, and sustained human expertise. Drawing on 15 semi-structured interviews with marketing practiti...
Abstract: Generative artificial intelligence (Gen AI) is rapidly transforming educational practice, yet its impact on processes in creative disciplines remains underexplored. This mixed-methods case study investigates how 12 undergraduate design students engaged with Gen AI in digital storyboarding at New Era Universit...
Generative artificial intelligence (GenAI) is increasingly influencing architecture and interior design practice, yet its educational value depends on how it is integrated into studio learning. This study explores how architecture and interior design students experience and evaluate GenAI in relation to creative ideati...
The rapid rise of generative artificial intelligence (AI) tools such as ChatGPT and Gemini has introduced new complexities to academic assessment, particularly in technical education where skill-based evaluations are central. This study investigates how generative AI is impacting assessment practices in technical educa...
The findings suggest that the educational value of generative AI depends on pedagogical orchestration, guided prompting and reflection rather than simple access to the tool.
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