ETPDesigner: Multi-Agent Orchestration for Interactive Multimodal Electronic Theater Program

Abstract

Electronic Theater Programs (ETPs) serve as critical promotional media in the performing arts, comprising a multi-page collection of heterogeneous visual assets such as theatrical posters, performance details, and character portraits. However, existing text-to-image paradigms struggle with such complex design tasks due to their inability to comprehend long-context narratives and maintain visual consistency across multiple distinct pages. To address this, we introduce ETPDesigner, a collaborative Multi-Agent framework that directly synthesizes high-quality ETPs from raw dramatic scripts. Emulating a professional design pipeline, our framework orchestrates specialized agents for semantic script analysis, core poster synthesis, functional background generation, and the stratified composition of character assets. Central to ETPDesigner is a global style anchor mechanism that extracts visual priors from the core poster to enforce strict aesthetic uniformity across all generated components. Furthermore, we elevate the ETP from a static publication to an immersive interactive companion. By integrating portrait animation, customized speech synthesis, and persona-grounded Large Language Models (LLMs), our system enables users to engage in real-time, voice-enabled conversations with the generated virtual characters. To rigorously benchmark this task, we construct ETP-Pro, a domain-specific benchmark of professional theater posters and high-quality character portraits. Extensive evaluations demonstrate our method's superiority in producing semantically faithful, aesthetically consistent, and highly interactive program sets.