A Multi-Attribute Predictive Analysis Model for University Student Sentiment Public Opinion Based on Big Data

Abstract

With social media as the main channel for college students to express emotions, sentiment public opinion analysis in big data environments poses three core challenges to campus sentiment monitoring and psychological counseling: severe data noise interference, insufficient multi-attribute feature extraction, and the trade-off between recognition accuracy and inference efficiency. This paper proposes a university student public opinion prediction model integrating multi-attribute decision-making and BERT–Mamba. First, an anti-interference matching filter cleans raw data by filtering out advertisements and irrelevant comments to improve data quality. Second, a multi-attribute decision object model extracts quantifiable attributes covering media sources, themes, and temporal dimensions. Third, BERT generates textual sentiment representations, and a three-stage deep feature extraction architecture with Mamba balances accuracy and efficiency. Finally, multi-attribute features and sentiment representations are fused for dynamic public opinion prediction. Validated using the ChnSentiCorp Chinese sentiment analysis benchmark dataset and university student Weibo public opinion corpus, the model achieves 97.44% average sentiment recognition accuracy. It provides technical support for universities to understand student sentiment trends and address negative public opinions, with practical value for enhancing campus public opinion monitoring and assisting mental health counseling.