The Role of Social Media in Building Global Solidarity: A Literature Review of Transnational Social Movements

THE NEW AVENGERS: THE ROLE OF SOCIAL JUSTICE AND TEAMWORK IN DIGITAL ACTIVISM – A LITERATURE REVIEW

Thematic synthesis-based research findings indicate that the principle of social justice serves as a core motivation and fundamental goal of the movement and digital platforms have proven to provide powerful tools for narrative amplification, fostering solidarity among marginalized groups, and coordinating collective action in real time.

DIGITAL TRANSNATIONALISM: SOCIAL MEDIA AND THE SOCIAL BEHAVIORS OF AZERBAIJANIS IN EUROPE

Contemporary globalization and digitalization processes have significantly transformed migration and diaspora relations. The rapid spread of social media platforms has created new forms of communication that influence everyday interaction, collective behavior, and identity formation within diaspora communities. This article examines the use of social media among Azerbaijanis living in Europe and its influence on their social behavior within the framework of digital transnationalism. The study analyzes how diaspora members use digital communication technologies to preserve national identity, maintain cultural ties, and strengthen collective solidarity. The research demonstrates that platforms such as Facebook, Instagram, TikTok, Telegram, and YouTube have become important parts of the everyday social life of Azerbaijanis living in Europe. Through these digital environments, individuals remain connected to Azerbaijan while simultaneously adapting to the social and cultural realities of European societies. The findings show that social media contributes to the formation of hybrid identity models, particularly among younger generations, where Azerbaijani cultural elements are represented together with European lifestyles and values. Digital communication also plays an important role in public mobilization, information exchange, and emotional solidarity within diaspora communities. At the same time, the study highlights certain negative aspects of online interaction, including social comparison, misinformation, and digital fragmentation. The article concludes that digital transnationalism provides an important theoretical framework for understanding the social relations, cultural transformation, and identity processes of the contemporary Azerbaijani diaspora living in Europe.

Digitalization of the social sphere as a social value in modern public administration: a systematic literature review using the PRISMA methodology

The digitalization of the social sphere is increasingly recognized as a key dimension of modern public administration, particularly within the framework of public value theory. The main objective of the research is twofold: first, to conduct a bibliometric analysis of the digitalization of the social sphere as a public value within public administration from 2012 to 2026; second, to test and refine the PRISMA methodology in combination with Big Data tools, including Scopus and OpenAlex databases. The study focuses on identifying publication dynamics, geographical and institutional structures, key thematic clusters, and dominant theoretical concepts shaping the research field. The scientific significance of the study lies in its systematic mapping of an emerging interdisciplinary domain that integrates public administration, digital governance, and social policy. The findings confirm the formation of a global, polycentric research landscape characterized by strong international collaboration and thematic diversity. The study also demonstrates the expansion of the public value concept into areas such as digital inclusion, digital public services, and sustainable development. The key contribution of this work is the development and validation of a universal methodological framework that combines PRISMA filtering, API-based data extraction, and bibliometric visualization. This approach enhances the transparency, reproducibility, and analytical depth of bibliographic reviews. Practically, the results can be used by researchers and policymakers to better understand global research trends, design evidence-based policies, and apply advanced bibliometric methods across various fields of study.

Digital Populism in Nepal: Social Media–Driven Political Communication and the Wave of Populist Politics in Nepal

This study aims to examine the increasing phenomenon of populism in Nepal and primarily, the role of social media in the process of constructing political communication and public opinion. While studies on populism are growing across the globe, an empirical gap exists concerning how digital platforms foster populist mobilization in a developing country such as Nepal. Particularly, not much systematic work has focused on the extent to which the format of online political communication shape the affective framing, the political polarization, and the leader-focused discourse in Nepali politics. The present study, therefore, seeks to fill this gap through the use of a mixed-method research design, in which political figures' social media content has been qualitatively analysed along with the quantitative analysis of engagement level on multiple platforms (Facebook, TikTok and X). Key techniques of communication and prevailing discourse style of popular communication are identified through thematic coding and sentiment analysis. This research reveals how the emotive content, anti-elite discourse, and group-identity based framing over the platforms mobilize the populist agenda through social media. All these techniques and strategies serve to exacerbate the polarization of politics and the rapid diffusion of populist rhetoric among the young digital natives. The algorithmic visibility also contributes to continue propagation of the populist contents. This study constructs a model for the local understanding of digital populism in Nepal, analyzing how social media networks mediate the political landscape to create an enabling environment for populist Politics in a transitional democracy.

Digital Activism in the Brave Pink Hero Green Movement: Forms of Political Participation by Influencers and the Public on Social Media

This study aims to analyze the forms of digital political participation emerging from the involvement of influencers and the public in disseminating the Brave Pink-Hero Green visual campaign within the #ResetIndonesia movement on social media. Employing a descriptive qualitative approach, the study collected data through in-depth interviews with six purposively selected informants, consisting of three influencers and three members of the public actively engaged in the campaign. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing, while source triangulation was used to ensure validity. The findings indicate that the Brave Pink-Hero Green campaign spread organically across social media platforms without formal organizational structures, driven by shared socio-political concerns and facilitated through visual symbols representing courage, solidarity, and criticism of government policies. Digital political participation is manifested through activities such as reposting content, changing profile pictures, sharing information, commenting, and engaging in online discussions. Influencers played a strategic role in amplifying messages, simplifying issues, and increasing public awareness, whereas the public contributed by extending message dissemination and fostering collective engagement. The interaction between influencers and the public reflects the characteristics of connective action and participatory culture, highlighting how digital media enables collaborative and decentralized political participation. This study contributes to the digital activism literature by examining visual symbol-based activism through the Brave Pink-Hero Green campaign, extending current understandings of digital political participation beyond hashtag-centered activism.

OF THE SOCIAL SPHERE AS A SOCIAL VALUE IN MODERN PUBLIC ADMINISTRATION: A SYSTEMATIC LITERATURE REVIEW USING