Corporate Social Responsibility (CSR) and Corporate Reputation: A Case Study of the Agricultural Company Selva Central in Codo del Pozuzo, Huánuco, Peru – 2025
Abstract
The primary objective was to determine the relationship between Corporate Social Responsibility (CSR) and corporate reputation. The research is justified by the growing importance of CSR as a strategic practice capable of strengthening organizational trust, legitimacy, and competitiveness, particularly in rural productive sectors where social and environmental dynamics present unique characteristics. A basic research methodology was employed, featuring a quantitative approach, a correlational level, and a non-experimental, cross-sectional design; analysis was conducted using non-parametric methods based on the Spearman correlation test. Data collection involved a probability sample of 370 residents from areas surrounding the company (selected from a population of 9,592) using a structured questionnaire survey. The results demonstrated a positive and statistically significant relationship between CSR and corporate reputation, a finding consistent with previous studies conducted in Latin American contexts. It was found that higher perceptions of ethical, environmental, and community-oriented practices were associated with more favorable public perceptions and greater trust in the organization. The study concludes that the authentic and consistent implementation of CSR directly contributes to strengthening corporate reputation, acting as a key strategic resource for the company’s positioning and sustainability, while also enhancing the understanding of the dynamics between CSR and reputation in rural agro-industrial contexts.