Aug 2026· International Journal of Education, Modern Management, Applied Science & Social Science· 0 citations
TL;DR
The findings suggest that while algorithms are designed to optimize user engagement rather than discriminate by gender, engagement-based ranking and historical behavioral patterns can contribute to unequal visibility and disproportionately affect women participating in political discussions.
Abstract
Social media platforms have become central to political communication, influencing how political information is produced, disseminated, and consumed. Beyond facilitating public engagement, these platforms rely on algorithmic recommendation systems that shape the visibility of political content and influence whose voices gain prominence in online discussions. Emerging scholarship suggests that algorithmic curation may reinforce existing gender inequalities by amplifying some political actors while marginalizing others through engagement-based ranking, personalization, and moderation practices. Despite growing research on algorithmic governance and digital politics, there remains limited synthesis of evidence concerning the relationship between social media algorithms and gender visibility in political discussions. This systematic review examines peer-reviewed literature published between 2015 and 2025 to analyze how recommendation algorithms, content moderation systems, and platform design affect the visibility of male and female political actors. Using the PRISMA framework, studies from Scopus, Web of Science, Google Scholar, and other academic databases are reviewed through thematic synthesis. The review identifies six recurring themes: Algorithmic amplification of political content, Gender bias in recommendation systems, Engagement-driven visibility, Online harassment and algorithmic suppression, Platform governance, and Implications for democratic participation. The findings suggest that while algorithms are designed to optimize user engagement rather than discriminate by gender, engagement-based ranking and historical behavioral patterns can contribute to unequal visibility and disproportionately affect women participating in political discussions. The review concludes by proposing an integrated conceptual framework linking algorithmic governance, gendered political communication, and democratic participation and identifies key directions for future interdisciplinary research.
Political communication in India has undergone a profound transformation with the rapid expansion of social media platforms such as X (formerly Twitter), Facebook, Instagram, and YouTube. These platforms have enabled politicians to directly engage with voters while simultaneously exposing gendered differences in politi...
Divya Bhadoriya, Varsha Sagorkar· International Journal of Glo...· 0 citations
This study investigates the relationship between algorithm-driven social media content and the growing phenomenon of political polarization. With social media platforms increasingly relying on personalized algorithms to curate user feeds, concerns have emerged about the creation of ideological echo chambers and the rei...
Entisar Al-Obaidi, M. Mallek, Fakhri Elfaki· International Journal of Sci...· 1 citation
Social media platforms have become influential spaces for communication, cultural expression, news consumption, economic participation and identity formation. However, the information displayed on these platforms is not distributed neutrally. Algorithmically curated feeds select, rank and recommend content according to...
Kiran, Sultan Singh· International Journal For Mu...· 0 citations
Young adults often participate in elections at lower rates than older citizens, while social media has become a prominent space for political information, expression, interpersonal influence, and campaign communication. Yet the literature frequently combines general social media use with political social media use and...
Tej Bikram Basnet, Amrit Shahi· Spectrum of Humanities and S...· 0 citations
In the context of digital transformation, political advertising on social media has become an interactive, hyper-targeted form based on surveillance capitalism. Young people with clip-thinking and a tendency to trust visual content and influencers are particularly vulnerable: 84% do not recognize manipulation. The goal...
T. Usmanova, A. A. Suetinov· Communicology· 0 citations
The rapid expansion of social media has transformed the production, circulation and consumption of information and has fundamentally altered the nature of public discourse in India. Social media platforms are no longer merely passive intermediaries that host user-generated content. Through recommender systems, ranking...
Deepak Kem· International journal of soc...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.