Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition
Review

Greenwashing: Its Impacts on Consumer Behavior and the Development of Genuine Green Enterprises in Vietnam’s Circular Economy

T. T. Nguyen Thị Nguyễn T. An Do Thu Hoài H. Nguyen Phượng Lĩnh Thị Trần Thúy Linh A. T. Pham Huy Quang Phùng T. T. Nguyen Thị Nguyễn An Thai T. Đỗ Hoài Phuong H Nguyen Ngọc Linh Thị Trần Thúy Linh T. Pham Huy Quang Phùng
· 0 citations · 49 references
Semantic Scholar
View source

Similar papers

Review Open access Aug 2026

Digital influences on green economic participation: The role of eWOM in shaping circular consumption among young vietnamese consumers

Circular business models (CBMs) are increasingly recognized as a strategic mechanism for advancing sustainable consumption and supporting green economic growth, particularly in emerging economies where rising consumption intensifies pressures on natural resources and waste management systems. Concurrently, the rapid ex...

Ngoc Nguyen, Khai Huynh Van, H. H. Quoc et al. · 0 citations
Review Sep 2026

Sustainable Marketing and Green Purchase Behaviour: Examining the Role of Consumer Trust, Environmental Awareness and Perceived Value

Sustainable consumption has become increasingly relevant as consumers, businesses and policymakers recognize the environmental consequences associated with conventional patterns of production and consumption. The present study examined this issue from a consumer perspective by focusing on green purchase behaviour among...

Sanskrita Barman · 0 citations
Open access Sep 2026

Greenwashing in Sustainability Communication: Effects on Green Trust, Green Confusion, and Green Brand Equity in the Indonesian Fast-Food Industry

This study examines the effect of greenwashing on green brand equity through green trust and green confusion in Yogyakarta’s fast-food industry. Concerns over sustainability communication credibility have increased uncertainty regarding the alignment between corporate environmental claims and consumers’ perceptions of...

Bagus Ichsan Mahendra, Indah Fatmawati · 0 citations
Review Open access Aug 2026

EXPLORING GREEN CONSUMER BEHAVIOR: THE ROLE OF TRUST AND TRANSPARENCY

In the context of escalating environmental degradation, green consumption has emerged as a significant orientation in the behavior of modern consumers. Meanwhile, in Vietnam, there has been a considerable gap between green purchasing intention and green purchasing behavior, particularly in the Food and Beverage (F&B) s...

Khuyen Cao Nguyen, L. T. Linh · 0 citations
Open access Sep 2026

Greenwashing and the Erosion of Consumer Trust: A Critical Analysis of Communication Ethics in Tourism

The discrepancy between sustainability claims and actual practices in tourism and hospitality has brought forth the "greenwashing" phenomenon. This conceptual study analyzes the multi-dimensional effects of greenwashing perceptions on consumer trust through legitimacy theory, signaling theory, and attribution theory. T...

A. Çetin · 0 citations
Review Open access Aug 2026

Cultivating Green Consumers: The Impact of Digital Marketing on Sustainable Consumption in the Saudi Context

Objectives: This research paper explores the role of digital marketing in fostering sustainable consumption in Saudi Arabia, a country undergoing rapid economic and social transformation under Vision 2030. By examining the interplay between digital marketing strategies, consumer behavior, and sustainability, this study...

Elkhansa Medjedel, Ahmed Medjedel, Munirah Abdullah Alsolaim · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.