Aug 2026· Tamilmanam International Research Journal of Tamil Studies· 0 citations
TL;DR
How Tamil culture is being commercialized across diverse platforms such as Tamil Natural Language Processing (NLP), voice technology, machine translation, digital publishing, e-commerce platforms, social media content creation, and Educational Technology (EdTech) is analyzed.
Abstract
In the second decade of the twenty-first century, Artificial Intelligence (AI) technology is creating a profound impact across various domains, including language, culture, media, and commerce. This technology has unlocked new possibilities to globally monetize, disseminate, and preserve Tamil language and cultural content in innovative formats. This paper comprehensively examines the entrepreneurial opportunities and challenges surrounding the digital commercialization of Tamil language and cultural assets in the AI era. The article analyzes how Tamil culture is being commercialized across diverse platforms such as Tamil Natural Language Processing (NLP), voice technology, machine translation, digital publishing, e-commerce platforms, social media content creation, and Educational Technology (EdTech). Furthermore, critical challenges—including the scarcity of language technology resources, lack of datasets, the digital divide, copyright issues, and financial limitations—are discussed. Finally, policy and practical recommendations are proposed for the sustainable digital commercialization of Tamil language and cultural content.
This study highlights how the Tamil language maintains sustainability and international stature in the digital era through contributions from the International Forum for Information Technology in Tamil (INFITT) and various research organizations.
With the deepening of globalization and China’s growing influence on the world stage, college English teaching is entrusted with the vital mission of telling China’s stories well and conveying China’s voice effectively. The rapid advancement of AI technology provides unprecedented technological support for fulfilling t...
The rapid growth of globalization and digital technologies has opened up new possibilities for transforming cultural resources into economic assets. The "Creative Economy" is a new economic model that converts the intellectual capital of creative sectors—such as art, crafts, music, literature, design, and film—into eco...
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In keeping with the Nannool verse that states, "Discarding the old and embracing the new is appropriate as times change," Tamil society has been undergoing various transformations in its way of life. It has lost some of its distinctiveness due to shifts in governance, cultural changes, and the intermingling of other la...
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This research paper analyzes contemporary consumer behavior, brand equity creation, and social media business strategies from the perspective of Generation Z, based on the economic, business, and ethical thoughts embedded in Tamil literature. Tamil texts, ranging from Sangam literature to the Thirukkural, present profo...
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