Aug 2026· International Journal For Multidisciplinary Research· Vol 8· 0 citations· 19 references
Abstract
Social media has emerged as one of the most influential instruments of political communication in contemporary India. Platforms such as Facebook, WhatsApp, X (formerly Twitter), Instagram and YouTube are increasingly used by political parties, candidates and citizens to disseminate information, mobilise support and shape public opinion during elections. This paper examines the growing role of social media in shaping voting behaviour in India, with particular reference to the 2014, 2019 and 2024 Lok Sabha elections. It is argued that social media offers considerable opportunities for political engagement, including wider political awareness, direct leader-voter interaction, cost-effective campaigning and mobilisation of first-time and youth voters. At the same time, several challenges are identified, namely the spread of misinformation and fake news, the creation of echo chambers, deepening political polarisation, the digital divide, data privacy concerns and weak regulatory oversight.
Elections constitute a fundamental right and duty of citizens in a socialist rule-of-law state. In the context of robust digital transformation, media and social networks play an increasingly vital role in enhancing political awareness, shaping public opinion and promoting responsible voter participation. This paper an...
D. Tran· Indian Journal of Electoral...· 0 citations
The growth of social media has changed the face of political communications and electoral democracy in India by providing new avenues for political messages, reaching voters, mobilisation and citizen participation. The Lok Sabha election of 2014 was a significant moment in the social media phenomenon of electoral campa...
A. Nargis· International Journal For Mu...· 0 citations
Social media and the widespread use of digital technologies have led to a rise in social involvement and proactive
participation in socio-political activities and political agendas. Nevertheless, our way of communicating is now
undergoing development, and as a result, its impacts may be observed in the socio-economic-p...
V. R. Kumar· International journal of pro...· 0 citations
Social media platforms have driven an evolution in the political communication landscape and election campaigns. This research focuses on the political agenda-setting role of social media, particularly Facebook, during Nepal's 2026 general election. It examines how parties used Facebook to shape campaign agendas, stimu...
Ashok Poudel, Yong-Hong Dai, L. B.K. et al.· Studies in Media and Communi...· 0 citations
This study examines how social media influencers in Zimbabwe are using digital platforms, particularly X (formerly Twitter), to challenge the perceived legitimacy of the Zimbabwe African National Union–Patriotic Front (ZANU-PF) government following the contested 2023 harmonised elections. Drawing on Foucault’s theory o...
Trust Matsilele, L. Tshuma· Africa Insight· 0 citations
The dynamics of Indonesian politics go hand-in-hand with the advancement of technology, information, and communication. Discussion spaces, interactions, campaigns, or online criticism have emerged. Political communication takes place through internet-connected media, namely digital media—especially social media such as...
Denik Iswardani Witarti, Yousep Eka Irawan Apriyadi, H. Nainggolan· KnE Social Sciences· 0 citations
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