Evaluation Dimensions and Viewer Types in Fine-Art Photography: An Exploratory Study With Professional and Amateur Photographers
Abstract
Although empirical aesthetics has extensively studied domains such as painting and music, fine-art photography remains underexplored as a distinct evaluative domain—particularly with regard to which criteria audiences actively involved in photography consider relevant and how evaluative approaches differ within this population. The present study therefore does not examine judgments of individual images but rather the perceived importance of criteria that viewers apply when assessing the artistic significance of photographs. In an anonymous online survey (data collection April to June 2024), N = 431 individuals actively involved in photography participated (233 professionals, 198 amateurs). Fourteen criteria were rated in terms of their importance; additionally, participants selected the three most important criteria from the set. A principal component analysis with Varimax rotation (KMO = .76; Bartlett's χ 2 = 1478.12, p < .001) initially yielded four components (57.6% explained variance), which were consolidated into three dimensions for subsequent reporting: aesthetic–emotional impact (α = .68), reflection/narrativity (α = .74), and uniqueness and technical excellence (α = .64). A k-means cluster analysis based on interest, knowledge, the three dimensions, as well as metacognitive and normative judgment aspects identified three viewer types: fine-art photography connoisseurs (39.4%), fine-art photography enthusiasts (39.9%), and occasional viewers (20.6%). Professional status was associated with segment membership but did not fully account for the observed heterogeneity. The findings indicate domain-specific multidimensionality in evaluative logics and pronounced heterogeneity among people actively involved in photography. The study is based on a convenience sample and employs exploratory analyses; replication with independent samples and confirmatory methods is warranted. Implications are discussed for empirical aesthetics, photographic education, and curatorial mediation.