2026· International journal of research and innovation in social science· Vol 10, pp. 12291-12299· 0 citations
Abstract
With their strong social media participation, digital nativity, and experience-driven purchase habits, Generation Z is a revolutionary demographic in the global tourist market. This study looks at how Gen Z travels in the digital age, with an emphasis on how social media, online platforms, and technology developments affect their travel preferences, motives, and decision-making.
The study examines important factors that influence Gen Z's travel intentions, including exposure to digital information, peer pressure, influencer marketing, online reviews, mobile applications, worries about sustainability, and financial limitations. Additionally, it examines behavioral factors such as destination selection, trip planning method, booking preferences, solo versus group travel inclinations, and the influence of visual and experiential appeal on travel choices.
By offering localized insights into youth travel behavior in a digitally connected environment and strategic recommendations for tourism stakeholders to create focused, technology-driven, and experience-oriented travel offerings in line with Gen Z expectations, the study adds to the body of literature on tourism.
One of the most evident changes can be observed in travel behaviour, as each consumer generation requires a different approach from the tourism industry. The study analyses the tourism preferences and behaviour of Generations X, Y, and Z in the Croatian tourism market. It examines travel habits, motivations, decision-m...
Marina Guzovski, Kata Gedžić· International Review· 0 citations
This study investigates the impact of social media content characteristics on travel decision-making among Malaysian consumers. Specifically, it aims to determine which content characteristics significantly drive consumer engagement, involvement, and travel desire. By addressing key research gaps in digital content mar...
Nor Azreen Rozlan, Amizatulhawa Mat Sani, Nur Syafiqah A. Rahim et al.· International journal of res...· 0 citations
Background: Generation Y, often described as digital pioneers, came of age before the widespread adoption of the internet and social media; therefore, technology serves more as a tool for this cohort. In contrast, Generation Z, commonly characterised as true digital natives, was born into a hyper-connected environment...
The rapid expansion of digital technologies has transformed social media into a central platform for communication, education, entrepreneurship, entertainment, and civic engagement among young people. In Kenya, increasing internet penetration and smartphone adoption have significantly influenced how youths interact, le...
Gilbert Migiro, Jonai Wabwire· International Research Journ...· 0 citations
The findings indicate that social media is deeply integrated into young people’s daily routines and shows a dual impact: social media supports connectivity, access to opportunities, and personal expression, but it may also generate pressure related to self-image, social comparison, and excessive screen time.
M. Dinu, Suzana Elena Cătuț, Ștefania-Cristina Curea et al.· New Trends in Sustainable Bu...· 0 citations
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