Breaking News Out of the Filter Bubble: Generative AI Search Diversifies Collective Attention and Raises Shared Information Consumption

Abstract

Generative AI search and AI overviews are transforming access to information and news, renewing concerns that readers will encounter a narrower range of topics and have less in common. We examine these concerns via a randomized field experiment with 37,561 readers at The Washington Post. Both groups searched the same archive, but treatment readers also received AI answers with article citations above conventional results. Measuring consumption across displayed answers and opened articles, we find that AI search expands the reach of widely read topics and increases overlap in readers'topic consumption. At the same time, consumption becomes less concentrated and shifts toward less-popular topics, both within readers and across the audience. AI answers account for most of the increase in shared information, delivering it without requiring article clicks and broadening exposure beyond the articles readers open. Cited articles also contribute to the shift toward less-popular topics. Readers shift from conventional-result clicks and browsing toward cited articles and follow-up searches. More frequent searching offsets lower article consumption per search, producing a small increase in article consumption per reader. Total information consumption per minute also rises. Generative AI search can thus diversify collective attention while strengthening the information readers have in common.