Sep 2026· Journal of Education Culture and Society· 0 citations· 37 references
Abstract
Thesis. Reality shows have gained much prominence in the last few years, particularly among Indian audiences, with arguably unique and unscripted format, non-actors, a process of continuous monitoring and neoliberal values.
Concept. Being a relatively new phenomenon, its content, representation and influence are yet to be explored in academia. This study seeks to analyse the issues of gender and identity in the Indian reality show Bigg Boss, exploring how it reflects and perpetuates the dynamics of societal standards and individual expression.
Results and conclusion. It aims to explore how the issues of normative framework around gender roles and expectations influence the way housemates navigate their identities. By randomly selecting audio-visual content from various seasons, and using media and feminist theories, the study examines housemates’ engagement in daily chores, participation in the tasks and interaction with each other to ascertain how gendered behaviour and appearances are interpreted and regulated with the show format.
Originality. The study concludes that Bigg Boss encompasses a complex interplay of gender roles and identities, while upholding neoliberal values of individualism, competitiveness and agency.
Electronic and digital media commercials in Pakistan mirror the traditional social order as well as the cultural transformation that society experiences over the years. The short duration of an advertisement and its repeated, unavoidable broadcast during regular programs makes it an impactful medium because it echoes t...
Shehzadi Zamurrad Awan· NUST journal of social scien...· 0 citations
The article examines how gender order and cultural meanings are negotiated in one type of alternative rite of passage, namely humanist (personalised, non-religious, usually provided by secularist associations) wedding ceremonies. Drawing on empirical research conducted in Poland between 2016 and 2021, the study shows t...
Digital media have grow to be significant to political and social participation, remodeling how gender identities are represented, negotiated, and made seen in the public sphere. This paper examines the connection between digital gender illustration and participatory citizenship, that specialize in how visible, textual...
Mursi Abdul Karim Abdul Razeq Abdul Razeq· Interdisciplinary Journal of...· 0 citations
This study investigates how British South Asian women engage with and interpret skincare and beauty content on TikTok, with particular attention to how the platform reproduces, normalizes, and commodifies colourism through its algorithmic and influencer-driven structures. The study is qualitative in design centring par...
The research examines the ontic spacing of Balkan identity in the virtual sphere by analysing the digital domain, specifically selected social media profiles and their content. The main research question is: can virtual spaces, when treated analytically alongside physical ones, participate in the constitution of ontic...