A Study on Big Data Analytics in Financial Decision Making with Reference to Selected IT Companies in India

Abstract

Big Data Analytics has now become important technology for improving financial decision-making in Indian IT companies. It enables organizations to process large volumes of structured and unstructured data and generate insights for budgeting, forecasting, investment analysis, risk management, cost optimization, and strategic planning. This study examines the use of Big Data Analytics in selected IT companies and evaluates its influence on financial planning, investment decisions, organizational performance, and risk management. It also identifies implementation challenges, including data privacy, cybersecurity, high costs, integration difficulties, and skill gaps. The study uses primary data and presents practical recommendations for strengthening data-driven financial decision-making.