How ESG considerations shape consumer decisions: a comprehensive review using the TCCM framework

BRIDGING THE INTENTION-BEHAVIOR GAP IN GREEN CONSUMER BEHAVIOR : TOWARD AN INTEGRATIVE FRAMEWORK

Objectives: This study seeks to analyze the factors and underlying mechanisms that influence green consumer behavior, while pinpointing significant conceptual deficiencies in the current literature. The emphasis is on sustainable consumption, highlighting the interaction among psychological, social, and contextual factors that influence consumer behavior. Methodology: A systematic literature review methodology was implemented, employing Publish or Perish (PoP), VOSviewer (VV), and the PRISMA 2020 framework to provide a transparent and organized selection process. A literature search utilizing keywords including green consumer behavior, green buying behavior, green purchase intention, sustainable consumption, and pro-environmental behavior yielded 200 articles from the Scopus database via PoP. The dataset was examined with VOSviewer to delineate research structures and patterns, and then underwent PRISMA screening, resulting in 25 pertinent empirical investigations. Findings:  The results demonstrate that human characteristics, psychological mechanisms, and contextual conditions are strongly interconnected in influencing green consumer behavior; however, their integration remains inadequate in existing research. Suggestion: This study fills this gap by presenting an integrated conceptual framework that provides a more thorough, contextually relevant understanding of green consumer behavior.

Journal of Marketing Breakthroughs

Internal marketing: a systematic literature review and research agendas

Extant literature highlights the significance of internal marketing (IM) for enhancing organizational performance. Although it spans both the domains of marketing and human resource (HR), IM remains under-researched. There is a need for a structured, systematic literature review (SLR) to synthesize IM literature. By applying the Preferred Reporting Items for Systematic Reviews and Meta-Analyses and theory–context–characteristics–methodology framework, this SLR synthesizes 170 selected research papers to explore the nuances of IM and its implications. The review identified varied research gaps, categorized as contextual, digital/technological, strategic, crisis and cultural, and suggests future research propositions. It identifies multifaceted themes of IM literature and offers theoretical contributions. The framework highlights the varied IM practices. The resultant benefits include the role of digitization, artificial intelligence (AI) and sustainability as moderators. The review contributes theoretically by analysing different theoretical frameworks, such as social exchange theory, social identity theory, transformative learning theory and socio-technical system theory, which extend insights into the role of IM in shaping employee attitude and behaviour conducive to organizational success. The review offers insights into managerial implications. The outcome would help managers implement effective IM practices, including training, proper communication and reward systems with the integration of digitalization and AI, which will foster employee satisfaction, loyalty, commitment and performance. The review attempts to conduct a structured review of research on IM. Synthesizing extant IM literature, it presents a conceptual framework that exhibits the relationship between varied IM practices and the outcomes related to organizations, employees, customers and society.

ESG, global compact and 2030 agenda: framework proposal based on social marketing and transformative consumer research

Purpose: This study proposes a framework to systematize the relationships among Social Marketing, Transformative Consumer Research (TCR), and sustainable practices (ESG, Global Compact, and the 2030 Agenda). The framework highlights their respective strengths, weaknesses, and implications for sustainable development, drawing on state-of-the-art literature and outlining a future research agenda with both academic and managerial applications. Design/Methodology/Approach: The research employs conceptual analysis grounded in a systematic literature review focused on sustainable management practices through the perspectives of Social Marketing and TCR. The SPAR-4-SLR protocol served as the systematic review method, guiding research planning, knowledge expansion, and supporting critical reflection within the current state of the field. Findings: Analysis of 81 articles revealed a predominance of quantitative methodologies and an increase in publications in 2023 and 2024. Notable gaps include definitional, measurement, and implementation issues in sustainable practices, particularly the absence of standardized ESG metrics, limited applicability of the Global Compact to small enterprises, and challenges surrounding the local adaptation of the 2030 Agenda. Originality/Value: The proposed framework integrates Social Marketing and TCR with sustainable practices, elucidating how ESG, the Global Compact, and the 2030 Agenda can facilitate transformation in consumer behavior and support the alignment of organizations with socio-environmental demands. It identifies strengths, weaknesses, research gaps, and proposes a future research agenda. The analysis emphasizes the need for standardized metrics and collaborative approaches to progress sustainable development.

Greenwashing in Corporate Disclosures: A Systematic Review, an Integrated Framework and Future Research Agenda

Greenwashing refers to the practice whereby organizations make misleading or deceptive claims about their products, services or operations to influence consumer perceptions and attract customers. Given the growing scholarly interest in greenwashing, this study presents a hybrid systematic review of greenwashing in corporate disclosures by integrating bibliometric and framework-based analyses. The SPAR-4-SLR protocol guided the systematic review process for assembling, arranging and evaluating the literature. To achieve the research objectives, a bibliometric analysis was first conducted. The findings were subsequently synthesized using the actor-antecedents-decisions-outcomes (AADO) framework along with the theoretical, contextual, and methodological (TCM) frameworks, leading to the development of an integrative framework on greenwashing in corporate disclosures. The framework on greenwashing in corporate disclosures outlines the primary actors and their evolving roles, while synthesizing the key antecedents, decisions and outcomes alongside the dominant theories, contextual dimensions and methodological approaches. Finally, the study presents future research agenda and highlights key areas for further study.

Environmental, Social, and Governance: A Systematic Literature Review and Research Agenda

Environmental, social, and governance (ESG) principles have become essential for companies seeking to avoid greenwashing and promote genuine sustainability practices. This study aims to identify the practices, barriers, and strategies for adopting ESG as a competitive strategy. A systematic literature review was conducted, which included a bibliometric analysis of 496 documents. This generated four clusters, with content analysis applied to 20 documents presenting the highest PageRank per cluster, for a total of 80 documents. The clusters are (i) innovation and green performance, (ii) influence on corporate and financial performance, (iii) communication and transparency, and (iv) diverse governance and corporate sustainability. For every cluster, the practices, barriers, and strategies for adopting ESG principles were analyzed. In addition, a research agenda was developed with questions for future research and methodological suggestions. Finally, a framework with the main practices is presented so that companies and decision‐makers can adopt ESG as a competitive strategy.