THE EFFECT OF FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDES, AND SELF-EFFICACY ON STUDENT CONSUMER BEHAVIOR

Abstract

The expansion of digital technology and easy access to shopping have increased the vulnerability of adolescents to consumerist behavior, highlighting the importance of strengthening internal factors in financial decision-making. The purpose of this study is to analyze the influene exterted by financial attitude, and self efficacy on consumptive tendedecies displayed by senior and vocational high school students in Surakarta, both partially and simultaneously. A quantitative approach was employed with 476 respondents selected from a population of 24,246 students using multistage cluster sampling. Data collection was conducted using a five point likert scale questionnaire, with the resulting data processed through multiple linear regression analysis in SPSS 26. The findings reveal the that financial knowledge exerts a negative and statistically significant influence on consumptive behavior (t=-17,123 and p = 0,000). A comparable pattern emerged for financial attitude, which similarity demonstrated a negative and significant effect on consumptive behavior (t=-14,263 and p= 0,000), as did self efficacy (t=-13,916 and p= 0,000). Taken together, the three predictor variables were found to exert a significant simultaneous effet on consumptive behavior (F=3009,794 and p= 0,000). Futhermore, the R-Square coefficient of 0,950 suggest that these three variables jointly account for 95% of the variance observed in consumptive behavior, with the remaining portion attributable to factors beyond the scope of this model. These findings highlight the importance of integrating financial literacy, positive financial attitudes, and self-efficacy development into school education to reduce consumerist behavior among students